Web   

  Home | Submit Article   




Partner sites

Submit articles
Articles Collection
Articles Folder
Articles Network
Network of Articles
Articles Publisher
Free Articles
Collection of articles
Site of articles
Business Articles
Read Articles
Some Articles
Rent Articles
Articles Cabinet
Articles Room
Cool Articles
Articles Achieve
Source Of Articles

Free Advertising Blog
Webmaster Feeds
Cell Phone Resources
Free Lyrics
Cell phone feeds
Online Business
Inspirational Quotes

> Business :: Starting Small Business Promotional Campaigns  
So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?

How are you going to go about getting your public to know you even exist?
Promote! Promote! Promote!

Well that all sounds simple, but say you’re a financial specialist, a boat builder or llama farmer. They probably didn’t teach the basic principles of starting small business promotional campaigns in boat-builders’ school. So what do you need to know, and how do you go about it?

Let’s start with the “Basic Principles” of promotion:

What is Promotion?

Promotion is making something known and well thought of.

Why do you promote?

The purpose of promotion is to bring in more business than the worst of your mistakes and the weakest points of your organization can drive away. Always try to bring in as much business as you can, and you will always win. Never allow yours or other people’s objections like “our shipping department just isn’t fast enough” or “the box supplies are getting low”, to slow you down. Just keep everyone so busy that they won’t even have time to worry about it.

How do you promote?

There are more ways than you would ever think. Have you ever heard someone say, “I never promote and I am always busy” OR “I don’t have to promote, all my business comes from word-of-mouth”? They may not be aware of how they’re doing it, but I promise you they are promoting somewhere. Maybe they just go around telling everyone they talk to, that they don’t promote. (Sound funny? It’s still promoting.) Maybe their larger-than-life running water faucet in front of their store attracts so much attention that they don’t need to do anything else. Well here are some ideas you can do “knowingly” to drive in the business.

• Greeting your customers with a smile is a great place to start.

• Calling your customers after they have had a chance to use your product is a good way to promote that you care about their experience with your organization. It can also create an opportunity to make more sales.

• A neatly packaged product, the shipping label on straight, promotes that you take pride in what you do.

• Always keep up-to-date brochures or catalogs about your business in your reception area for people to see and take with them.

• If you have customers coming into your business, make sure they are greeted pleasantly, professionally, and immediately.

Anything that makes the company or its employees better thought of or more well known is promotion.

But how do you go about promoting to the masses?

Here is a story that could save you thousands of marketing and promotional dollars, as well as months or years of experience.

“I was working as the Communications & Promotional Director in a medium size business. We were fortunate enough to have our own commercial printing press, that put out lots of very fancy letters, catalogs, brochures and other promotional items, and oh yes, envelopes to put them in. My full time pressman and his helpers, spent several days each week getting everything printed, cut, folded and sent over to the mailing house.

There, they had machines that automated all the stuffing, sorting, addressing and stamping. All in all everything was going very well. We were sending out about 40,000 pieces per week at a cost of about $10,800.00, and getting around 120 to 140 good leads per week. This generated an average of 2 new sales per week for a product that cost around $12,000, and re-sign income of around $45,000 more. We weren’t growing very fast, but we were making money.

THEN…911 hit.

Suddenly, nobody wanted to open envelopes. Our leads were dropping to nothing. We were heading toward our own disaster like so many other companies did. I knew I needed to promote, but what good did it do if nobody read it!

I was talking to the owner of the mailing house and he suggested the use of POSTCARDS instead of letters. So we decided to give it a try. Unfortunately, I had much less money to allocate towards promotion, so I started by sending about 20,000 postcards weekly. The total cost-per-piece, needing only one day on the presses, half the labor at the mail house and a substantial decrease in postage, was reduced by about 60%.”

What was the result? Try 120 to 140 leads per week!

Why?

• You don't have to open a post card!

• You see it right away, the bright picture is not hidden from view by an envelope.

• The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).

Postcards are the best medium to reach new customers when starting a small business promotional campaign.

Author Info:

 

Recent Submitted articles
Suggestions on Website Usability

Website Usability is more than just placing a navigation bar in the right spot and allowing users to search the site. It is an intricate art that not everybody can easily implement. This tip aims to identify some of the key factors that come into play when designing a usable and functional website[ Read Article]

Weaving new techniques for Business Growth

In todays day and age, it’s complete lunacy for businesses to ignore the importance of eMarketing and how it can ultimately benefit their bottom line. Already it’s now 2007 and eMarketing is in full swing, yet it seems there are a lot of organisations that still don’t want to know about it. This b[ Read Article]

Building your Brand Interactively

Welcome to the world of touch screens, mobile phones and online shopping. It seems interacting with businesses via technology is becoming increasingly popular each year and the horizon indicates that this isn’t going to change. Interactive marketing is undoubtedly the future of advertising and is [ Read Article]

E-Commerce in a Nutshell

What is the use of paying hundreds of dollars per week on rent just to sell a few products through a storefront when you can sell everything easily and efficiently online? That is the question a lot of potential small business owners are asking themselves whilst they piece together the intricate d[ Read Article]

Free Web Hosting

Free web hosting is something that appeals to many people. Though it is obviously not right for everyone, free web hosting is suitable for a lot of up and coming web entrepreneurs. Because it is free, there is very little risk when going in with a free web hosting company. The only thing you risk [ Read Article]

Cost Effective Web Hosting Options

For those folks that need some form of web hosting, but they aren’t looking to break the bank in order to get everything, there are some options. You don’t have to be a millionaire to start a website and web hosting doesn’t cost an arm and a leg. If you do some research and look over the various o[ Read Article]

Options in Web Hosting

There are many different options in web hosting that can appeal to the new website owner. Today’s internet offers quite a buyer’s market when it comes to web server hosting. Because of the heavy competition and the many different types of service available, great service is usually readily availabl[ Read Article]

Reseller Hosting

Reseller hosting is an interesting type of web hosting that allows people the ability to use his or her own hard drive space to host websites for other people. Reseller hosting services rarely stand on their own. Usually, they are simply added features from companies that offer other web based ser[ Read Article]

VPS

Virtual private servers, or VPS, are a great way to take one single server computer and let them run many multiple servers. Each of these VPS controlled machines has the ability to run its own operating system and can be full functional. What makes these even better is that each server can be reboo[ Read Article]

Dedicated Servers

Dedicated servers are the most efficient way to host a website on the internet. With dedicated server hosting, webmasters do not have to share their server space with anyone else. The best thing about using a dedicated server is that you have total control and freedom over the things that you do wi[ Read Article]

Post tsunami: Phi Phi revisited two years on

How has the famous Phi Phi island in Thailand recovered from the Tsunami? Thailand based travel writer Andy Burrows went back 18 months later and discovered an undeveloped paradise, much better than it was before. Although living in Thailand for some time, I finally only got to Phi Phi island t[ Read Article]

Hitting the road safely when backpacking across the United Kingdom

An excellent road and rail network and a highly eclectic selection of landscapes and scenery combine with good accommodation infrastructure to provide idyllic conditions for pursuing a nomadic lifestyle. The Youth Hostel Association (YHA) of England and Wales is the most established organisatio[ Read Article]

An easier and cheaper way to book Luton airport parking

When you book airport parking at Luton, you will have three options to consider. You can choose the self park, block park or the meet and greet option. All of the options are simple at Luton as there is only one terminal, ensuring you don’t end up booking a park space in an inappropriate location.[ Read Article]

Safety for outdoor sports and adventure holidays in the UK

Now UK residents and overseas visitors can take advantage of the geographical, topographical, climatic and social variations throughout England, Scotland, Wales and Northern Ireland with peace of mind. For adventurers, these differences mean a vast range of outdoor activities. With everything from[ Read Article]

Savings all the way from the departure gate

Holidaymakers these days almost instinctively head straight for the computer for a cut-price trip away, in the same way we would have automatically gone to the travel agent a decade ago. Flights and hotels are the main criteria to arrange for the perfect getaway, but it is also becoming increasingly[ Read Article]

Safety and comfort before you fly

Making it to the airport for a departure time in the middle of the afternoon is fairly easy, especially for those lucky enough to live in the vicinity of a major airport. But what if your flight is early in the morning? Getting to check-in 2 hours before takeoff usually means a very early start, w[ Read Article]

Great daytrips from Orlando - USA

Orlando’s most popular attraction has to be the Walt Disney World Resort, with famous attractions such as the Magic Kingdom, Typhoon Lagoon, Epcot, Animal Kingdom and Blizzard Beach. Universal Orlando Resort and SeaWorld Orlando are also some of the area’s biggest attractions. SeaWorld is a th[ Read Article]

Great daytrips from Paphos - Cyprus

Paphos, a UNESCO World Heritage site, is a wonderful destination; but there is more to the island of Cyprus to be discovered while based in the capital town. From historic sites to beautiful harbours with castles and mountains in between, taking a daytrip from Paphos is the best way to enjoy the s[ Read Article]

A 700 year story – the moated city of Chiang Mai

Chiang Mai, the capital city of the Province of Chiang Mai, is steeped in history. From its foundation the city has enjoyed both successful and turbulent times. The creation of this moated city can be traced back to the Lanna (million rice fields) Kingdom. A major tourist attraction, lying to [ Read Article]

Parking your car at Exeter Airport

Exeter International Airport (EXT) operates from one comprehensive terminal which provides ten check-in desks, four gates and two luggage claim belts. During the past decade I had to catch numerous of flights from Exeter airport. As a business man I use the facility frequently mainly for busine[ Read Article]

Parking at Glasgow Airport (GLA)

Glasgow airport is positioned eight miles from the city’s downtown area, and the facility handles more than seven million passengers annually. More than 80 worldwide destinations are served by 40 national and international carriers flying out of Glasgow. I can not recall how many times I used t[ Read Article]

Parking at Leeds-Bradford Airport

The Leeds-Bradford Airport (LBA) is positioned approximately 8 miles (13kms) northwest of Leeds and about 7 miles (11kms) north of Bradford. The facility operates direct services all over Great Britain and Europe as well as linking long-haul flights through Paris, Amsterdam and London Heathrow. Le[ Read Article]

Parking at Durham-Tees Valley Airport

By now, after three years of regular travelling out of the Durham airport, I can say I am an experienced (business) flier. Everybody will know that arriving by private car is the most relaxed way of travelling. An important factor is that you should know before you arrive where you want to park an[ Read Article]

Parking at East Midlands Airport

The East Midlands Airport (EMA) is located in central England, 13 miles (21kms) southwest of Nottingham, 11 miles (18kms) southeast of Derby and 19 miles (30.5kms) northwest of Leicester. I’ve been catching business-related flights out of East Midlands airport for years now. Since I first comm[ Read Article]

Tips for cheap parking at Edinburgh Airport

Edinburgh International Airport (EDI) is Scotland’s main air hub and is located just eight miles (13kms) west of the city. There is one comprehensive terminal in the airport with arrivals positioned on the ground floor and departures and the majority of the outlets and eateries situated on the fir[ Read Article]

Nanotechnology – Just What the Doctor Orders!

What if you were terminally ill and your doctor informed you that the venom from a snail could save your life? What if the technology was available to produce a non-addictive painkiller that was thousands of times more potent than any morphine based product available today? What if nanotechnolo[ Read Article]

Nanotechnology and the Emphatic Computer

by Tatiana Velitchkov © 2007 People show their emotions in many diverse and specialized ways, some of which a computer can be programmed to detect. By employing nanotechnology, a camera and image analysis software, some computers are able to observe a user's body language and, with proper progra[ Read Article]

Nanotechnology, Genetic Engineering & Robotics – Doomsday or Miracle?

by Tatiana Velitchkov © 2007 Advances in nanotechnology have proven that incredible progress is not only possible today and in the future, it is pretty well inevitable. Fantastic advances in nanotechnologic medical research have resulted in life saving techniques that were unheard of even a deca[ Read Article]

Accept Credit Cards Online Without a Merchant Account

There are two major ways to accept credit cards on your website. The first and most expensive is to have your own merchant account. Not only is this option expensive, it also requires extensive credit checks, lots of paperwork, and usually takes days or weeks before you get approved. Fortunately, [ Read Article]

Dont Get Ripped Off Getting A Merchant Account

Far too many people get ripped off when setting up a merchant account for their online business. The biggest reason is that they don't understand their options and are intimidated by the whole process. Now, armed with the proper knowledge, you don't need to become a victim of this process. You may[ Read Article]


Articles feed

Cancer cells pull off 'Houdini' escape to evade chemotherapy
Scientists have revealed for the first time that cancer cells can reverse a process which irrevocably commits normal cells to die, in a study published in the British Journal of Cancer.


Breast Cancer 'Vaccine' Being Developed By Arkansas Scientists
Breast Cancer 'Vaccine' Being Developed By Arkansas Scientists - The Huffington Post.


LegalTalkNetwork - Breast Cancer Litigation
In October of 2008, the husband of a woman named Genevieve Lupp was awarded over $1.2 million by a jury after a Harrisburg, Pennsylvania radiology group failed to timely diagnose and treat her for breast cancer, which ultimately ...


Researchers gain new insight into cancer metastasis
Few things are as tiresome as house hunting and moving. Unfortunately, metastatic cancer cells have the relocation process down pat. Tripping nimbly from one abode to another, these migrating cancer cells often prove far more deadly ...


Discovery of new tumor suppressor for lung cancer
Cancer and cell biology experts at the University of Cincinnati (UC) have identified a new tumor suppressor that may help scientists develop more targeted drug therapies to combat lung cancer.


Metadherin gene linked to metastasis of breast cancer
A team of researchers at Princeton University and The Cancer Institute of New Jersey has identified a long-sought gene that is fatefully switched on in 30 to 40 percent of all breast cancer patients, spreading the disease, ...


Simple test kit helps prevent lung cancer caused by radon
Using a simple, inexpensive test to detect radon gas seeping into homes could help prevent lung cancer and save thousands of lives, Acting Department of Environmental Protection Secretary John Hanger said today.


The Biotech Weblog: Business of Biotech Conference At Moffitt ...
The 3rd Annual Business of Biotech Conference will be hosted by Moffitt Cancer Center with David F. Hale, chairman and CEO of Hale BioPharma Ventures LLC as the keynote speaker. Topics include:. Government funding programs for biotech ...


KUAM.com - Pap tests can detect cervical cancer early
January marks National Cervical Cancer Awareness Month. Public Health encourages all women to get checked regularly to prevent the disease. Cervical cancer occurs when abnormal cells on the cervix grow out of control.


 

 

Acne
Advertising
Advice
Aerobics-Cardio
Affiliate Programs
Alternative
Arts
Attraction
Auctions
Audio-Streaming
Autos
Awards
Babies-Toddler
Beauty
Blogging-RSS
Book-Marketing
Branding
Breast-Cervical-Ovarian-Cancer
Broadband-Internet
Build-Muscle
Business
Cancer
Careers-Employment
Casino-Gambling
CGI
Coaching
Coffee
College-University
Colon-Rectal-Cancer
Communications
Computers
Cooking-Tips
Copywriting
Crafts-Hobbies
Creativity
Credit
Cruising-Sailing
CSS
Currency-Trading
Customer-Service
Dating
Debt-Consolidation
Debt-Relief
DHTML
Diabetes
Direct Mail
Divorce
Domain Names
EBooks
ECommerce
Education
Elder-Care
Email-Marketing
Email Entertainment
Entrepreneurialism
Environment
Exercise
Ezine-Marketing
Ezine-Publishing
Family
Finance
Fishing
Fitness
Food
Free
Games
Gardening
General
Goal-Setting
Golf
Government
Grief-Loss
Hair-Loss
Happiness
Hardware
Health
Hobbies
Holidays
Home-Security
Homes
Home Business
Home Repair
HTML
Humanities
Humor
Innovation
Inspirational
Interior-Decorating
Internet-Marketing
Javascript
Kids And Teens
Landscaping-Gardening
Law
Leadership
Leases-Leasing
Legal
Leukemia
Link Popularity
Loans
Lung-Cancer
Lymphoma-Cancer
Management
Marketing
Marriage-Wedding
Martial-Arts
Medicine
Meditation
Men's-Issues
Metaphysical
MLM
Mobile-Cell-Phone
Mortgage-Refinance
Motivational
Multimedia
Music
Negotiation
Network-Marketing
Networking
News-and-Society
Newsletters
Nutrition
Off-Line Promotion
Online Business
Online Promotion
Organizing
Other
Outdoors
Page Rank
Parenting
Personal-Tech
Pets
Photography
Podcasting
Poetry
Politics
Positive-Attitude
PPC-Advertising
Presentation
Prostate-Cancer
Psychology
Public-Speaking
Publishing
Real-Estate
Recipes
Recreation
Reference
Relationships
Religion
Sales
Sales-Management
Sales-Teleselling
Sales-Training
Satellite-Radio
Satellite-TV
Scams
Science
Security
Self Help
Self Improvement
Sexuality
SE Optimization SE Positioning
SE Tactics
Shopping
Site-Promotion
Site Security
Skin-Cancer
Small-Business
Social Issues
Society
Software
Spam
Spirituality
Sports
Stocks-Mutual-Funds
Strategic-Planning
Stress-Management
Structured-Settlements
Success
Supplements
Taxes
Team-Building
Technology
Teleseminars
Time-Management
Traffic-Building
Traffic Analysis
Travel
Uterine-Cancer
Vacation-Rentals
Video-Conferencing
Video-Streaming
Viral Marketing
VOIP
Web-Development
Webmasters
Web Design
Web Hosting
Weight Loss
Wine-Spirits
Women
Writing
Yoga
 

Copyright © abcarticles.info  2005. All Rights Reserved.