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People Pleasing Postcards Why are more retail jewelers turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don’t have to open a postcard. It won’t get lumped in with all the d [Read Article]

2 Step Marketing Do it Right. I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of [Read Article]

6 Things I Know About Postcards That You Don’t In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most proven details about postcards [Read Article]

An Internet Marketing Strategy that Works These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part [Read Article]

Basic Marketing Dope Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you rea [Read Article]

Business Goal Setting and Then Following Through Your business can't go according to plan if you have no plan. What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings? N [Read Article]

Business Marketing Strategy What is it and who needs one? The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own bus [Read Article]

Comprehensive Marketing Details Not Found in Beginner Books If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers. I wa [Read Article]

Direct Mail – Don’t Assume, Just Test and Track Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you [Read Article]

Direct Mail Marketing Done Correctly, Cannot Fail So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients? 2. How do yo [Read Article]

Effective List Management Can Save You Big Let’s talk about how to keep your postage costs down. So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns [Read Article]

Find the Goldmine within Your Business Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right th [Read Article]

Good Marketing Pays for Itself Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?" If [Read Article]

Increase New Customer Traffic to Your Business One person tells another, who tells another, who tells another and so on. You get the idea. Let’s see how to make that an actuality. You have a great company and you provide the highest level of [Read Article]

Mailing Lists – Keeping it Simple The right direct mailing list targets people who want your product or service. The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to conside [Read Article]

Make Your Mailing a Home Run, Not a Strike Out! You can use great design and copy to get a better response. When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business tha [Read Article]

Marketing – Like a Game of Chess Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is li [Read Article]

Marketing Hat for Graphic Designers or Wannabe’s Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. T [Read Article]

Marry Your Marketing Plan Make a vow to keep up your marketing schedule in good times and not so good times. I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is [Read Article]

More Marketing Dope Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bli [Read Article]

Postcard Marketing Done Right Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which [Read Article]

Postcards – Picture Perfect Promotion There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your messag [Read Article]

Raise Your Income! How often do you sit around and wonder how to make more money and get more people to buy more from your company? It’s one of the most basic problems every company faces. The answer is astonishingly [Read Article]

Rising Postal Rates? Don’t Cut Down the Direct Mail The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in busines [Read Article]

Rules of Thumb for Marketing to Your Past Customers Keeping in touch can dramatically increase business, when done properly. It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or [Read Article]

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Website Usability is more than just placing a navigation bar in the right spot and allowing users to search the site. It is an intricate art that not everybody can easily implement. This tip aims to identify some of the key factors that come into play when designing a usable and functional website[ Read Article]

Weaving new techniques for Business Growth

In todays day and age, it’s complete lunacy for businesses to ignore the importance of eMarketing and how it can ultimately benefit their bottom line. Already it’s now 2007 and eMarketing is in full swing, yet it seems there are a lot of organisations that still don’t want to know about it. This b[ Read Article]

Building your Brand Interactively

Welcome to the world of touch screens, mobile phones and online shopping. It seems interacting with businesses via technology is becoming increasingly popular each year and the horizon indicates that this isn’t going to change. Interactive marketing is undoubtedly the future of advertising and is [ Read Article]

E-Commerce in a Nutshell

What is the use of paying hundreds of dollars per week on rent just to sell a few products through a storefront when you can sell everything easily and efficiently online? That is the question a lot of potential small business owners are asking themselves whilst they piece together the intricate d[ Read Article]

Free Web Hosting

Free web hosting is something that appeals to many people. Though it is obviously not right for everyone, free web hosting is suitable for a lot of up and coming web entrepreneurs. Because it is free, there is very little risk when going in with a free web hosting company. The only thing you risk [ Read Article]

Cost Effective Web Hosting Options

For those folks that need some form of web hosting, but they aren’t looking to break the bank in order to get everything, there are some options. You don’t have to be a millionaire to start a website and web hosting doesn’t cost an arm and a leg. If you do some research and look over the various o[ Read Article]

Options in Web Hosting

There are many different options in web hosting that can appeal to the new website owner. Today’s internet offers quite a buyer’s market when it comes to web server hosting. Because of the heavy competition and the many different types of service available, great service is usually readily availabl[ Read Article]

Reseller Hosting

Reseller hosting is an interesting type of web hosting that allows people the ability to use his or her own hard drive space to host websites for other people. Reseller hosting services rarely stand on their own. Usually, they are simply added features from companies that offer other web based ser[ Read Article]

VPS

Virtual private servers, or VPS, are a great way to take one single server computer and let them run many multiple servers. Each of these VPS controlled machines has the ability to run its own operating system and can be full functional. What makes these even better is that each server can be reboo[ Read Article]

Dedicated Servers

Dedicated servers are the most efficient way to host a website on the internet. With dedicated server hosting, webmasters do not have to share their server space with anyone else. The best thing about using a dedicated server is that you have total control and freedom over the things that you do wi[ Read Article]

Post tsunami: Phi Phi revisited two years on

How has the famous Phi Phi island in Thailand recovered from the Tsunami? Thailand based travel writer Andy Burrows went back 18 months later and discovered an undeveloped paradise, much better than it was before. Although living in Thailand for some time, I finally only got to Phi Phi island t[ Read Article]

Hitting the road safely when backpacking across the United Kingdom

An excellent road and rail network and a highly eclectic selection of landscapes and scenery combine with good accommodation infrastructure to provide idyllic conditions for pursuing a nomadic lifestyle. The Youth Hostel Association (YHA) of England and Wales is the most established organisatio[ Read Article]

An easier and cheaper way to book Luton airport parking

When you book airport parking at Luton, you will have three options to consider. You can choose the self park, block park or the meet and greet option. All of the options are simple at Luton as there is only one terminal, ensuring you don’t end up booking a park space in an inappropriate location.[ Read Article]

Safety for outdoor sports and adventure holidays in the UK

Now UK residents and overseas visitors can take advantage of the geographical, topographical, climatic and social variations throughout England, Scotland, Wales and Northern Ireland with peace of mind. For adventurers, these differences mean a vast range of outdoor activities. With everything from[ Read Article]

Savings all the way from the departure gate

Holidaymakers these days almost instinctively head straight for the computer for a cut-price trip away, in the same way we would have automatically gone to the travel agent a decade ago. Flights and hotels are the main criteria to arrange for the perfect getaway, but it is also becoming increasingly[ Read Article]

Safety and comfort before you fly

Making it to the airport for a departure time in the middle of the afternoon is fairly easy, especially for those lucky enough to live in the vicinity of a major airport. But what if your flight is early in the morning? Getting to check-in 2 hours before takeoff usually means a very early start, w[ Read Article]

Great daytrips from Orlando - USA

Orlando’s most popular attraction has to be the Walt Disney World Resort, with famous attractions such as the Magic Kingdom, Typhoon Lagoon, Epcot, Animal Kingdom and Blizzard Beach. Universal Orlando Resort and SeaWorld Orlando are also some of the area’s biggest attractions. SeaWorld is a th[ Read Article]

Great daytrips from Paphos - Cyprus

Paphos, a UNESCO World Heritage site, is a wonderful destination; but there is more to the island of Cyprus to be discovered while based in the capital town. From historic sites to beautiful harbours with castles and mountains in between, taking a daytrip from Paphos is the best way to enjoy the s[ Read Article]

A 700 year story – the moated city of Chiang Mai

Chiang Mai, the capital city of the Province of Chiang Mai, is steeped in history. From its foundation the city has enjoyed both successful and turbulent times. The creation of this moated city can be traced back to the Lanna (million rice fields) Kingdom. A major tourist attraction, lying to [ Read Article]

Parking your car at Exeter Airport

Exeter International Airport (EXT) operates from one comprehensive terminal which provides ten check-in desks, four gates and two luggage claim belts. During the past decade I had to catch numerous of flights from Exeter airport. As a business man I use the facility frequently mainly for busine[ Read Article]

Parking at Glasgow Airport (GLA)

Glasgow airport is positioned eight miles from the city’s downtown area, and the facility handles more than seven million passengers annually. More than 80 worldwide destinations are served by 40 national and international carriers flying out of Glasgow. I can not recall how many times I used t[ Read Article]

Parking at Leeds-Bradford Airport

The Leeds-Bradford Airport (LBA) is positioned approximately 8 miles (13kms) northwest of Leeds and about 7 miles (11kms) north of Bradford. The facility operates direct services all over Great Britain and Europe as well as linking long-haul flights through Paris, Amsterdam and London Heathrow. Le[ Read Article]

Parking at Durham-Tees Valley Airport

By now, after three years of regular travelling out of the Durham airport, I can say I am an experienced (business) flier. Everybody will know that arriving by private car is the most relaxed way of travelling. An important factor is that you should know before you arrive where you want to park an[ Read Article]

Parking at East Midlands Airport

The East Midlands Airport (EMA) is located in central England, 13 miles (21kms) southwest of Nottingham, 11 miles (18kms) southeast of Derby and 19 miles (30.5kms) northwest of Leicester. I’ve been catching business-related flights out of East Midlands airport for years now. Since I first comm[ Read Article]

Tips for cheap parking at Edinburgh Airport

Edinburgh International Airport (EDI) is Scotland’s main air hub and is located just eight miles (13kms) west of the city. There is one comprehensive terminal in the airport with arrivals positioned on the ground floor and departures and the majority of the outlets and eateries situated on the fir[ Read Article]

Nanotechnology – Just What the Doctor Orders!

What if you were terminally ill and your doctor informed you that the venom from a snail could save your life? What if the technology was available to produce a non-addictive painkiller that was thousands of times more potent than any morphine based product available today? What if nanotechnolo[ Read Article]

Nanotechnology and the Emphatic Computer

by Tatiana Velitchkov © 2007 People show their emotions in many diverse and specialized ways, some of which a computer can be programmed to detect. By employing nanotechnology, a camera and image analysis software, some computers are able to observe a user's body language and, with proper progra[ Read Article]

Nanotechnology, Genetic Engineering & Robotics – Doomsday or Miracle?

by Tatiana Velitchkov © 2007 Advances in nanotechnology have proven that incredible progress is not only possible today and in the future, it is pretty well inevitable. Fantastic advances in nanotechnologic medical research have resulted in life saving techniques that were unheard of even a deca[ Read Article]

Accept Credit Cards Online Without a Merchant Account

There are two major ways to accept credit cards on your website. The first and most expensive is to have your own merchant account. Not only is this option expensive, it also requires extensive credit checks, lots of paperwork, and usually takes days or weeks before you get approved. Fortunately, [ Read Article]

Dont Get Ripped Off Getting A Merchant Account

Far too many people get ripped off when setting up a merchant account for their online business. The biggest reason is that they don't understand their options and are intimidated by the whole process. Now, armed with the proper knowledge, you don't need to become a victim of this process. You may[ Read Article]

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